Design with Empathy - What does that mean? For me it means that the user sits at the centre of everything I do. Does it solve a problem? Will they remember it? Does it convert? You can't design a solution to a problem if you're not looking at it through their eyes.
That's what I do.
01.
All excellent design work starts with research.
I have extensive experience in both quantitive and qualitative research - competitor benchmarks, usability testing and analytics
02.
I have experience across a suite of different tools with figma being my primary design tool.
I like to start broad and explore varied concepts before I hone in on the final brand direction and optimise the designs for conversion.
03.
I have experience with a variety of CMS as well as having proficiency in coding HMTL, CSS and Java Script.
Designer - developer communication is crucial to success and I feel the more I can do to close that gap, the better.
04.
Optimising for conversion is a cyclical process. You are never done on the first go round.
I have experience managing A/B testing and analysis in GA4, Adobe Analytics, Power BI and others. This data takes us back to the start of the loop. That's how you convert.
I have 5+ years experience in product, UX and UI design, across freelance projects and in-house with large-scale brands.
Digital products are a complex space where psychology meets creative brand direction. My strength is tying the two together, crafting beautiful, deeply functional experiences, backed by real in-depth data analysis.
More about me...
